A local business advisement firm contracted me to create a new logo for them. While the design of the new logo started large, it eventually decreased to more of a minimalist style that the clients of the firm decided to go with.
Version 2:
Aside from the first version that the company decided to accept as its official logo, an alternative version of the logo utilizes one color: the dark blue. It was recommended that the company had an alternative on hand to use if they wanted to the logo to be entirely visible with one color.
Both logos were created in Adobe Illustrator
From this project, I learned more about the artistic possibilities of a minimized design when it comes to developing a good logo. Coming up with a design concept was difficult because I thought it was best to include a design that looked like something recognizable such as the view of an ocean, rather than an assortment of abstract shapes that can create a look that although seems unrecognizable. However, it is the latter that has helped to create a logo that is both eye-catching and usable.